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Understanding Customer Perception: The Key to Value
In the competitive landscape of today’s market, the value of a product or service is not solely determined by its inherent features or...
kenwendle
Dec 17, 20243 min read
The Role of Purpose, Preference, and Perception in Delivering Value
In the complex world of business, understanding how to deliver value is critical to success. However, value is not a one-size-fits-all...
kenwendle
Dec 17, 20243 min read
Strategic Planning: Aligning Actions with Vision
In today's fast-paced business environment, a clear vision is more critical than ever for organizations aiming to achieve long-term...
kenwendle
Dec 17, 20243 min read


Focus on Value: A Fundamental Forumula
One of the perhaps more interesting and practical aspects of ITIL 4 is referred to as “the guiding principles,” described as...
kenwendle
Aug 23, 20196 min read


The question isn't "What is ITIL 4?" The question is "What is ITIL for?"
How many people, I wonder, remember the help desk software, SupportMagic, DOS version 1.5? I began working with that software back in...
kenwendle
Aug 13, 20194 min read


Living a life of VALUE
Why did I write the book "The V*A*L*U*E Formula"? I've been asked that question a number of times and the answer is simple. It is only...
kenwendle
Aug 10, 20193 min read


What is dead may never die.
“Out with the old, in with the new” is a phrase which has been uttered for millennia. With the recent introduction of ITIL 4, this phrase...
kenwendle
Apr 24, 20194 min read
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